After 11 years, the Maldives has a new slogan and logo. It took more than year to design and many individuals in the tourism and fishing industries, as well as the general public, took part in the decision making process. The MMPRC Chairperson Thoyyib Mohamed said the slogan and logo were designed around the Maldives natural beauty because most of the country’s tourists name the natural beauty as one of the reasons for visiting.
The Maldives two biggest sectors are tourism and fishing, which is why they were the inspiration for the new slogan and logo. The slogan is “Maldives-Always Natural” and the text is colored blue fading into the green thumbprint logo of naturally occurring wildlife and plants in the Maldives.